ducati sales have hit a 12 month high. beating a previous 12 month record in 2007. There is almost 11000 new ducati owners as of june. Not only ducati motorcycles are selling so is the apparel and motorcycle accessories. The sales have helped ducati to make north america its number one market. a lot of factors have led the growth in sales. They have released new models. the panigale 1199. rated motorcycle of the year by motorcyclist magazine and also the new Streetfighter 848 and the throw back Diavel Cromo.
Ducati has been having a great year in the us market. Even while most sales for motorcycles and off road vehicles have been declining due to the recession. Ducatis aggressive sales push has really paid off and has opened the brand to many new customers. Lets hope the market continues the growth and we see a lot more diavels and panigales on the road.